A Brief Background
Brandon Ivan Peña is a visionary entrepreneur, marketing strategist, and coffee industry leader known for blending business, branding, and community impact. As the founder of 787 Coffee, he built a farm-to-cup coffee empire with multiple locations across Puerto Rico and New York City, redefining the coffee experience with ethically sourced, high-quality brews.
Beyond coffee, Brandon is a recognized thought leader in social media marketing, entrepreneurship, and business growth strategies. However, despite his success, he needed a stronger international presence, a refined personal brand, and broader media exposure to solidify his authority across different industries.
The Challenge
Even with an impressive track record, Brandon faced several challenges in scaling his personal brand:
🔹 Limited International Media Recognition – While successful in his niche, Brandon needed broader mainstream media features in globally recognized platforms to solidify his reputation.
🔹 Positioning Beyond the Coffee Industry – His expertise extended beyond coffee, yet his media presence was largely tied to 787 Coffee. He needed to be recognized as a business leader, marketing strategist, and industry influencer.
🔹 A More Robust Digital Presence – With no strong Crunchbase or IMDb profile, Brandon lacked key professional touchpoints that would enhance his credibility in digital and entrepreneurial spaces.
🔹 SEO & Discoverability – His name wasn’t ranking as effectively on Google, making it harder for industry professionals, investors, and collaborators to find verified information about him.
The Strategy
To elevate Brandon’s personal brand and industry influence, Your PR Shop executed a strategic media, branding, and digital authority campaign.
✅ High-Profile Media Placements – We secured features in plenty of globally recognized publications, including Rolling Stone Canada, Entrepreneur New Zealand, Maxim Philippines, GQ Canada, Forbes Founder, and a feature in NY Weekly Magazine’s listicle. These features positioned him as an entrepreneur, strategist, and industry expert beyond just coffee.
✅ Personal Branding & Thought Leadership – We refined his brand narrative, highlighting his journey, business strategies, and marketing insights to set him apart as a visionary entrepreneur and speaker.
✅ Strategic SEO & Digital Optimization – We structured his media placements and online profiles in a search-friendly manner, significantly improving his Google search presence.
The Results
🔥 Global Media Recognition – Brandon was featured in many of the world’s top publications, including Rolling Stone Canada, Entrepreneur New Zealand, Maxim Philippines, and Forbes Founder, boosting his credibility as a high-profile entrepreneur.
🔥 Strengthened Personal Brand – He is now recognized beyond 787 Coffee, with media coverage highlighting his expertise in business, branding, and digital marketing.
🔥 Increased Discoverability – With SEO-driven content and professional profiles, his Google presence improved, making it easier for people to find accurate, authoritative information about him.
🔥 Expanded Digital Footprint – His Crunchbase and IMDb profiles solidified his online credibility, offering a structured view of his career and achievements.
🔥 New Business & Speaking Opportunities – The media placements and brand positioning efforts opened doors for partnerships, speaking engagements, and business expansions.
Final Thoughts
Final Thoughts
Brandon’s case study demonstrates how strategic PR, global media placements, and personal branding efforts can position an entrepreneur as an industry leader beyond their primary business.
"Your PR Shop took my personal brand to the next level. With their strategic media placements in Rolling Stone Canada, Entrepreneur New Zealand, Maxim Philippines, and more, along with my Crunchbase and IMDb profiles, my global presence and credibility skyrocketed. Their expertise in PR is unmatched!"
Testimonial from Brandon Ivan Peña — Brandon Ivan Peña, Founder of 787 Coffee